What have you learned from your audience feedback?
->We chose a target audience demographic for our Final Product as 15-25, both male and
female. We felt this made our narrative more accessible and believable and our characters more relatable.
->We chose our secondary target audience would be around the ages of
25-35, these would typically be people infested in current issues or with an interest in new emerging fins and a wish to keep up tot date.
-> After creating and developing our first draft we showed it to a focus
group made up of 15 people between the ages of 17-18 so we could gain specific and honest feedback to help develop our product. The review session with the focus group allowed us to gain qualitative data in a creative and dynamic manner. We handed out a questionnaire in order to be able to review all feedback later and utilise all the critique. We used open ended questions so that we did not limit peoples ability to express things they felt relevant.
->We gained the following feedback
· Due to non-linear editing the narrative was unclear
·
The music had differentiation throughout and therefore felt monotone and had no climactic moments
·
It was hard to understand the relationship between the characters
->After gaining this feedback we watched our Final Draft multiple times in order to spot these mistakes and view it from our audiences perspective
-> We looked at other Social Realism films in order to see how they created a complex and intriguing narrative yet displayed it clearly. Following this, we planned
extra filming time for specific shots with Emma with Will and Ross to help the
audience establish the relationship between them. We had placed shots in a non-linear fashion before in order to dhow the mind being unable to operate under substance abuse and be a metaphor for Emma having no path. However we realised it was essential to change it to linear in order to grasp our narrative and engage the audience.
-->We found a different piece of copyright free music, which we thought anchored the theme of our genre more. The music changes in pace and volume and heighten climactic moments and helps aid the fear we want to evoke from our audience.
->We also created our own police call sound effects on Garage Band to put
at the start of our trailer, this not only clarifies the narrative but intensifies the severity of the situation.
We showed our Target group our product after we had adapted it to cater to them and their feedback. They found that it was much more ‘excitable’ and
‘intriguing’ as the narrative was clear and the music was more representable of
their age group due to bass and houser music being the most common music listened to by teenagers.
->We also published our first draft to YouTube, and asked viewers if they would answer our questionnaire on Survey Monkey to help improve how people identify our genre. We posted the link of the survey on all our social media sites including Facebook and Blogger and made polls based on our trailer. This was an extremely useful tool as it exposed our film to a much wider audience as anyone with internet could now access it if wanted. This year our questionnaires used open ended questions instead of closed in order to gain a greater range in feedback and not lose any idea because they were not able to write them down.
We also used audience feedback on other features,
such as the title of our trailer. During the beginning months of our trailer creation we decided to call our piece DR10 which is the place name for a drink driving incident. However it was not aesthetically pleasing on our poster and we felt it did not have a captivating ring about it. We came up with the name Inertia as this means that something cannot move without a force being exerted onto it, relating to the crash.We created a poll on our blogs to see what our viewer preffered. There was a significant difference
in the vote, with 72% voting for ‘Inertia’.
In conclusion, From audience feedback we were able to clarify our narrative and create a stronger representation of relationships between characters, improving our overall piece. By using online technologies to gain feedback we were also able to structure our product around what the consumer wanted and would therefore have gained more profit from the film.
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